About Us
Founded in 2019, Artha Jewelry was born from a simple yet powerful idea, that true luxury lies in exceptional craftsmanship as well as in creating meaningful beginnings for clients, collaborators, and every piece that leaves our ateliers.
The word Artha means “purpose” or something with “a good start,” and every facet of our operations is imbued with it.
Headquartered in Spain, with manufacturing in Mumbai, Jaipur, Thailand, and Spain and offices in Dubai, Hong Kong, New York, and Jaipur, Artha Jewelry brings a global perspective to fine jewelry while preserving its soul in artisanal tradition.
We specialise in high-end diamond and coloured gemstone jewelry for B2B clientele, including wholesalers, multi-store retailers, luxury boutiques, designers, and international distributors. Whether creating bespoke collections or offering white-label services, our strength lies in impeccable quality, agile production timelines, and a dedication to going the extra mile. We treat every client's requirement as an opportunity to exceed expectations. Therefore our quality control processes are rigorous, with each of our pieces undergoing multiple levels of inspections before being delivered.
More than just a manufacturer, Artha is a partner to businesses who value excellence, transparency, and client satisfaction at the highest level.
ABOUT THE FOUNDER
“We are here to create partnerships built on integrity and care.” -Apul Kala
From our creative direction to client relations, Apul Kala, our hands-on Founder and Director is actively involved at every level of brand operations. Raised in Jaipur amidst the rich legacy of Indian jewelry, Apul’s journey began in workshops and gem markets, absorbing the craft firsthand. With his education taking him across Jaipur, Mumbai, and China, he cultivated a rare understanding of the entire value chain from sourcing and grading to design and production.
A former engineering student who chose passion over predictability, Apul’s motivation lies in transforming jewelry from a product into a feeling. To him, jewelry is an experience, not just an ornament. And his goal is to make that experience as meaningful and personal as possible.
Always eager to refine his expertise, Apul actively pursues industry-recognized courses and certifications, ensuring he stays ahead of global trends and innovations. His commitment to continual learning allows him to blend timeless craftsmanship with modern design sensibilities. At Artha, he champions a culture rooted in continual growth, team well-being, and meaningful relationships.
